During my MA course I investigated postage stamp design and how image and text create meaning. The booklet summarises my research and is designed to further show how we might create meaning through direct interaction with one or more of the items presented. All elements of the final outcome are dependent on each other: the booklet content and layout, the rubber stamps and their visual representation, and the packaging. Format and aesthetics were intended to create interest and encourage interaction.
'A sign is something...'
A collaboration with Sookio to produce a complex branding and packaging solution for British artisan apron brand Aabelard. The project included brand guidelines, business cards (with colour-sprayed edges to tie in with the brand colours), branded brass buckles and labels, product packaging, swing tags, stickers, wrapping tissue and marketing collateral. All items were managed from concept through to production and launch.
Aabelard branding and packaging
Rebrand of Cambridge-based professional training provider, Duraikan Training. One of the objectives was restyling the existing logo, while keeping the typeface, the ‘dolphin’, and working with ‘ocean’ colours. But most importantly, the client wanted a logo that would communicate training more effectively than the original. The new image of two dolphins not only distinguishes my client from their competitors in a visual sense, but also expresses ‘training’ in terms of working together.
While employed at Taylor Bennett Partners I worked in a team on redesigning the company’s website. Key inputs were: overall visual concept, page layouts, typography, animation and updating a large gallery with incorporation of image editing. I also worked with the Partners to update all business collateral: business cards, letterhead, compliment slips, email signatures.
Initially, producing a bespoke marketing poster for off-license in Ireland led to a re–brand project. Displayed here are new logo and examples of marketing flyers' layout and corporate file sleeve layout design.
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